We’re building a seminar for small business organizations about the basics of social media marketing and integrating that with traditional advertising. The basis of this program grew out of a post here from several months ago. So we’ll take a look back for those of you who may be more recent “attendees” to this site.
The [...]
Revisiting The Next Step
Aug 21st, 2009
And Now a Tweet, Brought to You By…
Aug 4th, 2009
Sponsored Tweets. Are you kidding me?
How can anyone believe that the idea of Sponsored Tweets fits in any way into the context of the social media world? A place that’s all about connecting with people, listening to people, and relating with people – openly. A place to be genuine and transparent.
(Of course, when I visited the Sponsored Tweets [...]
Significant Objects: Stories That Sell
Jul 15th, 2009
The real and distinct power in telling a story is that it can far more effectively communicate a memorable idea that creates value, as opposed to mundane messages filled with the blah-blah list of all we offer, where we’re located, and, of course, how great our prices/services are. [Yawn]
Now comes further proof of the power [...]
Getting Naked on Social Media
Jul 1st, 2009
Their Twitter handle is on their store sign, which makes them probably the first retail business in the country to do that according to the Local Search News. Their boldly focused sales successes via Twitter have brought them national media attention from the likes of Advertising Age, Tech Crunch, MSNBC, and USA Today – just [...]
The Social Media Marketing Cocktail Party
Jun 26th, 2009
Unsure or nervous about embarking on all this social media marketing you’re hearing about? It’s really not so difficult if you envision it this way: getting into social media is like getting in to a big and way-cool cocktail party.
So, when you’re thinking about a business presence via social media tools like Twitter, for example, put [...]
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