The passing of so many well known individuals lately has been a bit scary and strange. With our site being about marketing it would be remiss to let the passing of Walter Cronkite go silently. Although he was the voice of journalism, marketing can be built on the integrity and draw of persons like him.
Steve [...]
Walter Cronkite….
Jul 20th, 2009
Standing Out in a Parity Economy
Jun 22nd, 2009
In a “parity economy” there are usually so many choices for a consumer that it is difficult to distinguish one business from another. How can you utilize traditional mass media and social media marketing to help your business connect with consumers and stand apart from the crowd of competitors?
DVR – the New Superhero?
Jun 17th, 2009
It leaps commercials in a single bound! It has the strength to squeeze an hour of programming into 45 minutes! It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]
If Mary Tyler Moore only knew!
Jun 10th, 2009
Technorati Profile
Mary, the woman that most of us wanted to emulate! Playing and working in the mysterious world of broadcast television as a woman. When TV was TV…not “downloading” or “pod-casting”.
Media back then was simple…well, at least compared to today! Traditional media and creative ideas. Choosing one of the big three (radio, TV or newpaper), getting [...]
The Day the Media Died
Jun 9th, 2009
Ok, I don’t think that traditional media overall has died (though much of the print portion of it is on life support). And as an previous post noted, social media doesn’t replace traditional media, it is just The Next Step.
That all being said, if you have a few minutes this brilliant video pokes fun at [...]
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