MARKETING EXPOSED

We’re building a seminar for small business organizations about the basics of social media marketing and integrating that with traditional advertising.  The basis of this program grew out of a post here from several months ago.  So we’ll take a look back for those of you who may be more recent “attendees” to this site.
The [...]

Imagine this scenario: You’ve just signed up with Match.com. You send a couple of emails back and forth with your first “prospect” and a casual meeting for coffee is arranged.  On the date, you greet, sit down with your coffees, and your new acquaintance stirs a packet of Splenda into the cup.  Before the spoon [...]

F-R-E-E, that spells “free” / Credit report dot com baby . . .

First, I apologize for getting that song stuck immediately in your head.  Because there’s little doubt you automatically started singing it.  I mean, damn, it’s catchy.  It’s a great tune!  Hell, it’s a pretty strong campaign. 
If only it wasn’t actually a misleading and rather undisclosed [...]

(Each brand extension Twitter Tip – “Twip” - is written as a Tweet.  Each is 140 characters or less to illustrate that short efficiently communicated words can still deliver meaningful messages.)
 
1.  Can you extend a brand effectively w 140 characters? Yes! Focus on the important. Impact short-attn-spanned-people with a burst of clarity. [139]
2.  Twitter is hot – [...]