Trust for buying decisions comes down heavily in favor of other people. Not exactly a shocking revelation. However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising!
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]
Who Do People Trust?
Jul 9th, 2009
Outsourcing Impact to Your Customers
Jul 6th, 2009
I spent quite a number of passionate years working in or around the radio business. Today I’m passionate about the power of social media as a connecting tool and as a next step in the evolution and integration of marketing from broadcasting a message to many, to being in a real two-way conversation with one at [...]
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