Trust for buying decisions comes down heavily in favor of other people. Not exactly a shocking revelation. However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising!
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]
Who Do People Trust?
Jul 9th, 2009
Words of power…billboards? Maybe!
Jul 8th, 2009
Words…a part of all advertising. A way to convey ideas and impressions. They can be over used, misleading and yet insightful and creative.
When I was younger it was part of the learning process to absorb and retain words that filled pages and books. The written word is still held in high regard today but with the immediate need for information and [...]
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