It leaps commercials in a single bound! It has the strength to squeeze an hour of programming into 45 minutes! It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]
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Tags: Awareness, Brand, memory, Message, Traditional Media, TV
Posted in Marketing/Advertising, Traditional Media • 1 Comment »
Wait, wait. Don’t take that wrong. That headline isn’t about this specific post or this blog in general or some sort of admitted selfish desire to focus only on me. This has to do with how you communicate about your business.
Think of a recent cocktail reception or networking meeting where you meet someone for the [...]
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Tags: Message, Small Business Blogs
Posted in Marketing/Advertising, Message • No Comments »