It leaps commercials in a single bound! It has the strength to squeeze an hour of programming into 45 minutes! It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]
DVR – the New Superhero?
Jun 17th, 2009
The Brain and Marketing
Apr 13th, 2009
Long term memory has two aspects; flash bulb memories (Ex: 911, the death of JFK…) create a long term image but fades over time. The second aspect of long term memory is rehearsal or repetition. That’s why we sing a phone number to ourselves over and over to remember it. Or write events/appointments down to retain the details.
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