MARKETING EXPOSED

It’s the bane of marketing and advertising.  It’s the reason so many are so turned off by advertising.
If everything is “on sale”, then nothing really is.  If everybody says they have “the best service”, then nobody really does.  How can your store be “conveniently located” when you don’t know where everybody lives?  On and on.
Stop already!  [...]

Within most any business category there are certain key specific triggers that are usually the most consistent “events” that bring a prospect into your market. So here’s a very smart idea: spend some time identifying those triggers. Whether you are in retail, service, B2B, non-profits, or whatever type of category, what are the triggers that seem to most consistently come up to spark a prospect to suddenly need or want to be in your market?