I’ve lived by this phrase all my life. My partner exhaustively disagrees with me but since my relocation this mantra has taken on new intensity.
When it comes to the more southern part of our country it has become apparent that meaning what you say has a very different application. I reluctantly shared my experiences with [...]
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Tags: advertising cliches, copywriting, Identity, transparency
Posted in Marketing/Advertising • No Comments »
Each morning I stand in front of the mirror and wonder “what do I wear today?” Being a woman in the business world used to mean business suits only…and personally I feel most comfortable in them today. But what message does my attire send out to a potential client?
I’ve often pondered this question and I [...]
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Tags: Customers, Identity, Image/Awareness, Small Business Blogs, woman
Posted in Image/Awareness • 2 Comments »
You’ve planned the budget, outlined the goals, examined the medias and committed to a long term plan. Will it work? How do you ensure results?
Well, there is no exact formula to guarantee the exact results you’re seeking. With more current choices such as social media there are more and more ways to track and calculate ROI. Good [...]
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Tags: Add new tag, Identity, Small Business Blogs, Traditional Media
Posted in Message, Traditional Media • No Comments »
“Social media doesn’t replace traditional media, it’s the next step.”
- Chris Brogan from a recent conference I recently attended on Inbound Marketing
You’ve heard all the buzz, right? Twitter, Facebook, MySpace, the “blogosphere“, just to name a few. There is a lot of “buzz” because this has become such an important “next step” into what you do [...]
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Tags: Identity, Social Marketing
Posted in Marketing/Advertising, Social Media, Traditional Media • 18 Comments »
Can’t live with us….can’t make a decision without us. At least that’s what the current research is showing. Are you talking to us? You should be!
Research has shown that 83% of all consumer purchaes are made by women. Plus, we now make up 50% of the work force. From 1970 to 1998, men’s median income grew [...]
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Tags: Awareness, Identity, Service/Customers, transparency, women
Posted in Marketing/Advertising, Message • No Comments »