MARKETING EXPOSED

It leaps commercials in a single bound!  It has the strength to squeeze an hour of programming into 45 minutes!  It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.  
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]

(Each brand extension Twitter Tip – “Twip” - is written as a Tweet.  Each is 140 characters or less to illustrate that short efficiently communicated words can still deliver meaningful messages.)
 
1.  Can you extend a brand effectively w 140 characters? Yes! Focus on the important. Impact short-attn-spanned-people with a burst of clarity. [139]
2.  Twitter is hot – [...]

Years back when I was in the outdoor industry we were given an assignment.  We were to produce a video on our interpretation of “vertical marketing”.
If you’re a business owner or you work in a marketing field no doubt you’ve been exposed to all sorts of titles referring to some vague application in advertising.  This was [...]