MARKETING EXPOSED

Can you know too much about your own business?  Seems like an impossibly silly rhetorical question.  Until you understand how your own knowledge can so wickedly cloud your ability to see the marketplace like current and potential customers do!
As a business owner or manager you are a “tapper”.  Your customers are “listeners”.  Huh?
In 1990 a Stanford [...]

Long term memory has two aspects; flash bulb memories (Ex: 911, the death of JFK…) create a long term image but fades over time. The second aspect of long term memory is rehearsal or repetition. That’s why we sing a phone number to ourselves over and over to remember it. Or write events/appointments down to retain the details.