MARKETING EXPOSED

It leaps commercials in a single bound!  It has the strength to squeeze an hour of programming into 45 minutes!  It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.  
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]

Years back when I was in the outdoor industry we were given an assignment.  We were to produce a video on our interpretation of “vertical marketing”.
If you’re a business owner or you work in a marketing field no doubt you’ve been exposed to all sorts of titles referring to some vague application in advertising.  This was [...]

Can’t live with us….can’t make a decision without us.  At least that’s what the current research is showing.  Are you talking to us?  You should be!
Research has shown that 83% of all consumer purchaes are made by women.  Plus, we now make up 50% of the work force.  From 1970 to 1998, men’s median income grew [...]

Can you know too much about your own business?  Seems like an impossibly silly rhetorical question.  Until you understand how your own knowledge can so wickedly cloud your ability to see the marketplace like current and potential customers do!
As a business owner or manager you are a “tapper”.  Your customers are “listeners”.  Huh?
In 1990 a Stanford [...]

Familiarity breeds trust! When I recognize your business or know of it I can convince myself in a time of need that your’s is more likely to be a trusty business. I might subconciously believe a friend told me about you. What’s far more likely is that you’ve just been consistently communicating through proactive media like radio or television. Or that you found a way to draw attention to me via new online media. In the end it doesn’t matter at all to me WHY I know you. Only that I do.