I’ve lived by this phrase all my life. My partner exhaustively disagrees with me but since my relocation this mantra has taken on new intensity.
When it comes to the more southern part of our country it has become apparent that meaning what you say has a very different application. I reluctantly shared my experiences with [...]
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Tags: advertising cliches, copywriting, Identity, transparency
Posted in Marketing/Advertising • No Comments »
It’s the bane of marketing and advertising. It’s the reason so many are so turned off by advertising.
If everything is “on sale”, then nothing really is. If everybody says they have “the best service”, then nobody really does. How can your store be “conveniently located” when you don’t know where everybody lives? On and on.
Stop already! [...]
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Tags: advertising cliches, Identity, memory
Posted in Message • No Comments »