Jul 24th, 2009
When practically anything and everything is available at our fingertips, the single separator to consistently draw people right to YOUR door, away from web options, price points, and competitors, is exemplary and consistent customer service.
Easy to say. Difficult to do.
Unless you’re a dog.
Yes, our dog Tucker can be quite a handful at times. But I [...]
Jul 23rd, 2009
The first time I ordered something from Amazon was back in around 1996 or ‘97 – the way early days of online shopping. I’ve been a very regular customer ever since.
It was still a relatively small upstart back in those days of my first order. A company that simply made it convenient and easy (and [...]
Jul 20th, 2009
There’s a stark irony in today’s mark as the 40th anniversary of Americans setting foot on the surface of the moon.
Think of the technology required to safely transport men to the moon and safely return them home. And this was technology created 40 years ago in 1969!
Now start pondering on just some of the technological [...]
The passing of so many well known individuals lately has been a bit scary and strange. With our site being about marketing it would be remiss to let the passing of Walter Cronkite go silently. Although he was the voice of journalism, marketing can be built on the integrity and draw of persons like him.
Steve [...]
Jul 15th, 2009
The real and distinct power in telling a story is that it can far more effectively communicate a memorable idea that creates value, as opposed to mundane messages filled with the blah-blah list of all we offer, where we’re located, and, of course, how great our prices/services are. [Yawn]
Now comes further proof of the power [...]
Jul 14th, 2009
You’ve heard the advertising adage that “animals sell”. And it’s certainly been proven time and time again. However, there’s also evidence that babies are pretty good at doing so too.
No doubt you’ve seen the talking babies touting E-Trade.
How about the Evian babies? Here’s a little fun break in your day. Enjoy!
Share/Save
Jul 9th, 2009
Trust for buying decisions comes down heavily in favor of other people. Not exactly a shocking revelation. However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising!
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]
Jul 8th, 2009
Words…a part of all advertising. A way to convey ideas and impressions. They can be over used, misleading and yet insightful and creative.
When I was younger it was part of the learning process to absorb and retain words that filled pages and books. The written word is still held in high regard today but with the immediate need for information and [...]