Trust for buying decisions comes down heavily in favor of other people. Not exactly a shocking revelation. However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising!
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]
Who Do People Trust?
Jul 9th, 2009
Words of power…billboards? Maybe!
Jul 8th, 2009
Words…a part of all advertising. A way to convey ideas and impressions. They can be over used, misleading and yet insightful and creative.
When I was younger it was part of the learning process to absorb and retain words that filled pages and books. The written word is still held in high regard today but with the immediate need for information and [...]
Outsourcing Impact to Your Customers
Jul 6th, 2009
I spent quite a number of passionate years working in or around the radio business. Today I’m passionate about the power of social media as a connecting tool and as a next step in the evolution and integration of marketing from broadcasting a message to many, to being in a real two-way conversation with one at [...]
Standing Out in a Parity Economy
Jun 22nd, 2009
In a “parity economy” there are usually so many choices for a consumer that it is difficult to distinguish one business from another. How can you utilize traditional mass media and social media marketing to help your business connect with consumers and stand apart from the crowd of competitors?
DVR – the New Superhero?
Jun 17th, 2009
It leaps commercials in a single bound! It has the strength to squeeze an hour of programming into 45 minutes! It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]
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