We’re building a seminar for small business organizations about the basics of social media marketing and integrating that with traditional advertising. The basis of this program grew out of a post here from several months ago. So we’ll take a look back for those of you who may be more recent “attendees” to this site.
The [...]
Revisiting The Next Step
Aug 21st, 2009
And Now a Tweet, Brought to You By…
Aug 4th, 2009
Sponsored Tweets. Are you kidding me?
How can anyone believe that the idea of Sponsored Tweets fits in any way into the context of the social media world? A place that’s all about connecting with people, listening to people, and relating with people – openly. A place to be genuine and transparent.
(Of course, when I visited the Sponsored Tweets [...]
5 Things My Dog Teaches Me About Customer Service
Jul 24th, 2009
When practically anything and everything is available at our fingertips, the single separator to consistently draw people right to YOUR door, away from web options, price points, and competitors, is exemplary and consistent customer service.
Easy to say. Difficult to do.
Unless you’re a dog.
Yes, our dog Tucker can be quite a handful at times. But I [...]
Who Do People Trust?
Jul 9th, 2009
Trust for buying decisions comes down heavily in favor of other people. Not exactly a shocking revelation. However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising!
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]
Outsourcing Impact to Your Customers
Jul 6th, 2009
I spent quite a number of passionate years working in or around the radio business. Today I’m passionate about the power of social media as a connecting tool and as a next step in the evolution and integration of marketing from broadcasting a message to many, to being in a real two-way conversation with one at [...]
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