MARKETING EXPOSED

Presenting a mundane message in a completely surprising and different way can make all the difference in having it heard.
Does anyone who flies with even a modicum of regularity ever pay attention to the safety instructions before takeoff?  This small British carrier decided to create their safety video in a way that might actually get [...]

They made me take piano lessons as a kid.  Because music was important!  Or something like that.
Whatever.  I finally convinced them to let me quit by the 9th grade, after about 7 years.  Just when the lessons were really starting to work.
But how might my motivation to stick with it have been different had the [...]

The real and distinct power in telling a story is that it can far more effectively communicate a memorable idea that creates value, as opposed to mundane messages filled with the blah-blah list of all we offer, where we’re located, and, of course, how great our prices/services are.  [Yawn]
Now comes further proof of the power [...]

Can’t live with us….can’t make a decision without us.  At least that’s what the current research is showing.  Are you talking to us?  You should be!
Research has shown that 83% of all consumer purchaes are made by women.  Plus, we now make up 50% of the work force.  From 1970 to 1998, men’s median income grew [...]