MARKETING EXPOSED

We’re building a seminar for small business organizations about the basics of social media marketing and integrating that with traditional advertising.  The basis of this program grew out of a post here from several months ago.  So we’ll take a look back for those of you who may be more recent “attendees” to this site.
The [...]

Presenting a mundane message in a completely surprising and different way can make all the difference in having it heard.
Does anyone who flies with even a modicum of regularity ever pay attention to the safety instructions before takeoff?  This small British carrier decided to create their safety video in a way that might actually get [...]

I’ve lived by this phrase all my life.  My partner exhaustively disagrees with me but since my relocation this mantra has taken on new intensity.
When it comes to the more southern part of our country it has become apparent that meaning what you say has a very different application.  I reluctantly shared my experiences with [...]

They made me take piano lessons as a kid.  Because music was important!  Or something like that.
Whatever.  I finally convinced them to let me quit by the 9th grade, after about 7 years.  Just when the lessons were really starting to work.
But how might my motivation to stick with it have been different had the [...]

The real and distinct power in telling a story is that it can far more effectively communicate a memorable idea that creates value, as opposed to mundane messages filled with the blah-blah list of all we offer, where we’re located, and, of course, how great our prices/services are.  [Yawn]
Now comes further proof of the power [...]