MARKETING EXPOSED

The passing of so many well known individuals lately has been a bit scary and strange.  With our site being about marketing it would be remiss to let the passing of Walter Cronkite go silently.  Although he was the voice of journalism, marketing can be built on the integrity and draw of persons like him.
Steve [...]

Trust for buying decisions comes down heavily in favor of other people.  Not exactly a shocking revelation.  However, what may surprise you is the level of trust still generated from key forms of traditional and online advertising! 
This from the just released Nielsen Global Online Consumer survey, which gauged responses from 25,000 people worldwide.
Word of mouth [...]

Their Twitter handle is on their store sign, which makes them probably the first retail business in the country to do that according to the Local Search News.  Their boldly focused sales successes via Twitter have brought them national media attention from the likes of Advertising Age, Tech Crunch, MSNBC, and USA Today – just [...]

Unsure or nervous about embarking on all this social media marketing you’re hearing about?  It’s really not so difficult if you envision it this way: getting into social media is like getting in to a big and way-cool cocktail party.
So, when you’re thinking about a business presence via social media tools like Twitter, for example, put [...]

Each morning I stand in front of the mirror and wonder “what do I wear today?”  Being a woman in the business world used to mean business suits only…and personally I feel most comfortable in them today.  But what message does my attire send out to a potential client?
I’ve often pondered this question and I [...]