Presenting a mundane message in a completely surprising and different way can make all the difference in having it heard.
Does anyone who flies with even a modicum of regularity ever pay attention to the safety instructions before takeoff? This small British carrier decided to create their safety video in a way that might actually get [...]
Add a Twist to a Vanilla Message
Jul 31st, 2009
Say what you mean, mean what you say!
Jul 29th, 2009
I’ve lived by this phrase all my life. My partner exhaustively disagrees with me but since my relocation this mantra has taken on new intensity.
When it comes to the more southern part of our country it has become apparent that meaning what you say has a very different application. I reluctantly shared my experiences with [...]
The “Why” Behind The “What” They Buy
Jul 28th, 2009
They made me take piano lessons as a kid. Because music was important! Or something like that.
Whatever. I finally convinced them to let me quit by the 9th grade, after about 7 years. Just when the lessons were really starting to work.
But how might my motivation to stick with it have been different had the [...]
5 Things My Dog Teaches Me About Customer Service
Jul 24th, 2009
When practically anything and everything is available at our fingertips, the single separator to consistently draw people right to YOUR door, away from web options, price points, and competitors, is exemplary and consistent customer service.
Easy to say. Difficult to do.
Unless you’re a dog.
Yes, our dog Tucker can be quite a handful at times. But I [...]
The 4 Things Amazon’s Bezos Knows About Business
Jul 23rd, 2009
The first time I ordered something from Amazon was back in around 1996 or ‘97 – the way early days of online shopping. I’ve been a very regular customer ever since.
It was still a relatively small upstart back in those days of my first order. A company that simply made it convenient and easy (and [...]
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