Oh, Oz never did give nothing to The Tin Man
That he didn’t, didn’t already have
70s folk-rock band America played in my hometown of Charlottesville Saturday night. About halfway through the show they sang one of their lesser hits, “The Tin Man”, but I was quickly reminded that it was my favorite song of theirs.
My mind suddenly went into [...]
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Tags: America, Childhood, Oz, Tin Man
Posted in Life • 1 Comment »
Unsure or nervous about embarking on all this social media marketing you’re hearing about? It’s really not so difficult if you envision it this way: getting into social media is like getting in to a big and way-cool cocktail party.
So, when you’re thinking about a business presence via social media tools like Twitter, for example, put [...]
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Tags: Reciprocity, Social Cocktail Party, Social Marketing, Twitter
Posted in Image/Awareness, Social Media • No Comments »
Each morning I stand in front of the mirror and wonder “what do I wear today?” Being a woman in the business world used to mean business suits only…and personally I feel most comfortable in them today. But what message does my attire send out to a potential client?
I’ve often pondered this question and I [...]
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Tags: Customers, Identity, Image/Awareness, Small Business Blogs, woman
Posted in Image/Awareness • 2 Comments »
In a “parity economy” there are usually so many choices for a consumer that it is difficult to distinguish one business from another. How can you utilize traditional mass media and social media marketing to help your business connect with consumers and stand apart from the crowd of competitors?
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Tags: Differentiation, economy, parity economy, Social Marketing, Traditional Media
Posted in Marketing/Advertising, Social Media, Traditional Media • No Comments »
It leaps commercials in a single bound! It has the strength to squeeze an hour of programming into 45 minutes! It is the handsome hero for we middle income woman, 18-49 who spend 26 hours a week recording our favorite shows.
Broadcast television is taking its beating yet still has influence. It still reaches 92% of [...]
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Tags: Awareness, Brand, memory, Message, Traditional Media, TV
Posted in Marketing/Advertising, Traditional Media • 1 Comment »