Can you know too much about your own business? Seems like an impossibly silly rhetorical question. Until you understand how your own knowledge can so wickedly cloud your ability to see the marketplace like current and potential customers do!
As a business owner or manager you are a “tapper”. Your customers are “listeners”. Huh?
In 1990 a Stanford [...]
Cursed by Your Own Knowledge
May 18th, 2009
Is it Art, or is it Hanging on the Fridge?
May 15th, 2009
Remember the great “paint-by-numbers” kits? Anyone could be an artist! Tee hee…
(If you’re too young here’s an explanation for the analogy’s sake: It was a “pre-fab” drawing with included paints and a brush. The drawing was broken up into lots of small numbered spaces. Paint the corresponding numbered color into each space and - VOILA – [...]
Recession? Or Opportunity!
May 9th, 2009
“When times are good all these fly-by-night operations open up to take advantage of opportunities. But when things go bad, they get fearful and pull back and then they start going away. But I just keep doing what I always do. Advertise. Sell. And serve. Yep, recessions are a good thing. Because that’s also when I get all my market share back.”
I Pretend to Care About You, But I Only Care About ME!
May 5th, 2009
Wait, wait. Don’t take that wrong. That headline isn’t about this specific post or this blog in general or some sort of admitted selfish desire to focus only on me. This has to do with how you communicate about your business.
Think of a recent cocktail reception or networking meeting where you meet someone for the [...]
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