MARKETING EXPOSED

Can’t live with us….can’t make a decision without us.  At least that’s what the current research is showing.  Are you talking to us?  You should be!

Research has shown that 83% of all consumer purchaes are made by women.  Plus, we now make up 50% of the work force.  From 1970 to 1998, men’s median income grew .06% while women’s grew 63%!! 

When it comes to buying power, consider these numbers;  women make 80% of the household spending decisions, 53% of the investment decisions, 80% of home improvement purchase decisions, 60+% of new car purchase decisions.  And guess this one, women make 80% of the buying decision when it comes to?   RIDING LAWNMOWERS! 

Compare the shopping habits of a man vs. a woman……

 Women are the most intriguing creatures.  Most men would say just say frustrating!  We are so difficult to reach,  incredibly loyal,  slow to trust and unbelieving of cliches!   We have hundreds of things on our mind in a given minute.  We are thinking hours, days..even weeks ahead!  Getting a message to us, let alone convincing us, that we should do business with you is nearly impossible.  So why try? 

Well, if you earn  our loyalty, we will rarely change it!  If you earn our trust, we are a client/customer for life.  If you tell the truth and stop using cliches, we will tell our woman friends about you!  Not to mention since we now make up half the workforce and make most of the buying decisions…you have no choice

Earning a woman as a customer is worth it’s weight in gold…but you have to be be creative!  As women we are on the go constantly.  And when we are at home theoretically relaxing, we aren’t!  We are making dinner, helping with homework, making lists…  You must not only reach us, but connect with us.  When utilizing mass media, think about our habits.  Where can you GUARANTEE we will be?  Me?  I’m in my car 70% of the day!  I rarely have time to read a magazine or watch an entire TV program.  But I’m alsoon the internet throughout much the day….but that’s just me. 

Using mass marketing, it is the message that is crucial!  Use EMOTION to get my attention.  Whether it’s humor or fear….Woman make the majority of buying decision based on emotion! Social marketing is the new wave to really connect with us!  Just imagine….talking one on one with the “power of the purse”?  You can so easily create a personal connection, get to know me and tell me why I should do business with you.  Over 74% of woman feel companies do not understand the challenges of being a Mother!  Twitter, Facebook and others give you the opportunity not only to connect personally, but to initiate proactive conversations about what women want!  If your business isn’t exploring these opportunities you will miss out. 

Talk to us…connect with us…..earn our trust! 

Women make 89% of the decision on which bank account to use!  So if you’re a guy wondering what which bank to choose, you might check with your wife.

-Catherine