I lost a tennis match a couple of weeks ago 6-0, 6-1. Ok, “lost” is an understatement given that score. But even in that humiliation there was a small victory in there worth celebrating (which was NOT: “thank God nobody but my opponent witnessed this”).
The point is, in these scary economic times it’s SO important [...]
Tiny Wins
May 28th, 2009
Read while you pee!
May 27th, 2009
Years back when I was in the outdoor industry we were given an assignment. We were to produce a video on our interpretation of “vertical marketing”.
If you’re a business owner or you work in a marketing field no doubt you’ve been exposed to all sorts of titles referring to some vague application in advertising. This was [...]
If you’ve been in business for a while then it’s likely that for most of your existence you’ve likely been secretive about products and/or operations, and stand protective of anything potentially negative. But if you take this next step into the new culture of the business world, truly understanding social media and marketing, then you [...]
The Next Step
May 24th, 2009
“Social media doesn’t replace traditional media, it’s the next step.”
- Chris Brogan from a recent conference I recently attended on Inbound Marketing
You’ve heard all the buzz, right? Twitter, Facebook, MySpace, the “blogosphere“, just to name a few. There is a lot of “buzz” because this has become such an important “next step” into what you do [...]
Women!!!!
May 22nd, 2009
Can’t live with us….can’t make a decision without us. At least that’s what the current research is showing. Are you talking to us? You should be!
Research has shown that 83% of all consumer purchaes are made by women. Plus, we now make up 50% of the work force. From 1970 to 1998, men’s median income grew [...]
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