Within most any business category there are certain key specific triggers that are usually the most consistent “events” that bring a prospect into your market. So here’s a very smart idea: spend some time identifying those triggers. Whether you are in retail, service, B2B, non-profits, or whatever type of category, what are the triggers that seem to most consistently come up to spark a prospect to suddenly need or want to be in your market?
The Brain and Marketing
Apr 13th, 2009
Long term memory has two aspects; flash bulb memories (Ex: 911, the death of JFK…) create a long term image but fades over time. The second aspect of long term memory is rehearsal or repetition. That’s why we sing a phone number to ourselves over and over to remember it. Or write events/appointments down to retain the details.
Do I Know You?
Apr 12th, 2009
Familiarity breeds trust! When I recognize your business or know of it I can convince myself in a time of need that your’s is more likely to be a trusty business. I might subconciously believe a friend told me about you. What’s far more likely is that you’ve just been consistently communicating through proactive media like radio or television. Or that you found a way to draw attention to me via new online media. In the end it doesn’t matter at all to me WHY I know you. Only that I do.
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